Redesigning a $150M+ Payments Platform Ahead of a $4.9M Growth Round

How I led the redesign of Honeycoin’s B2B web platform to remove UX bottlenecks in high-volume financial workflows.
I led the redesign of Honeycoin’s B2B web platform to improve operational clarity for teams moving money at scale.

The work focused on reducing friction in time-sensitive workflows and building a system that could support enterprise usage without workarounds.
My role
Lead Product Designer
Team
2 Designers, Head of Product, Product Manager, Engineers
Platform
B2B Web App
Timeline
Jun '23 - 24 (6 months)

The Product & The Context

Honeycoin is a global payment orchestration platform enabling PSPs, banks, financial institutions, and IMTOs to move money in real time across 45+ markets.

The platform processes over $150M in monthly transaction volume for 350+ enterprise clients.
At this scale, the product is not just a dashboard. It becomes operational infrastructure. Teams rely on it daily to manage balances, execute transactions, and monitor financial activity across currencies and regions.
As Honeycoin grew, the platform became central to how operators did their jobs. What once supported smaller volumes was now expected to perform under real-time, high-stakes financial pressure.
This context is what set the stage for everything that followed.

When the Product Becomes the Bottleneck  (The Problem)

As transaction volume increased, the product experience itself started to slow teams down.
Not because payments were complex, but because the interface made critical information harder to interpret
during time-sensitive work.

Operators struggled with:

1. Operators struggled with:

Balances, FX context, and primary actions were spread across multiple zones, forcing operators to scan too much before they could confidently act.
High visual noise made it harder to quickly
understand balances and active operations.

2. Wallets were hard to scan at speed.

Operators managing multiple currencies had to parse dense cards and inconsistent actions, which increased cognitive load during time-sensitive tasks.
Dense layouts slowed down routine
actions across multiple currencies.
At Honeycoin’s scale, these weren’t just UX inconveniences. They were operational risks.

And with over hundreds of transactions per day, all these frictions compounded into real operational slowdowns and reduced confidence in the system for high-stakes financial workflows.

This was the moment the team realized the platform needed to become a command center, not just a dashboard.

3. Transaction states lacked clarity.

Important status signals were visually muted, making it harder to quickly confirm whether a transaction succeeded, failed, or required follow-up.
Status feedback wasn’t designed for high-
pressure operational use.
Account widget from the dashboard
Account dropdown from the withdraw modal

Why This Was Hard  (The Constraints)

This redesign wasn’t happening in a vacuum.
We were working inside a live financial system handling real money, with enterprise clients relying on it daily. There was no room for breaking changes. We had to factor in regulatory constraints, compliance requirements, and deep engineering dependencies because all these shaped what could ship and how quickly.
Live System (Active Users)
Compliance & Legal
Engineering Dependencies
High Volume Transactions
Had to consider:
  • Some flows were constrained by existing APIs
  • Certain “ideal UX” solutions would have required major backend rewrites (not feasible in 6 months)
  • Some flows must remain explicit, verbose, or multi-step for legal reasons
These constraints forced disciplined tradeoffs. The goal wasn’t to create the cleanest interface in theory, but the most usable interface that could safely operate in a real financial system.

What I Owned End-to-End

I led the end-to-end redesign of Honeycoin’s B2B web platform, partnering closely with product leadership and engineering.
  • Framing the core UX problems
  • Redesigning the information architecture
  • Simplifying core transaction flows
  • Standardizing system-level interaction patterns
  • Supporting safe rollout into production
This was less about redesigning screens and more about redesigning how the product functioned in real operational contexts.
Testing different UI variants and refining
System Architectural flows
UX Audit Across Platform
Component standardisation and documentation

The Design Strategy

Instead of starting with UI, I started with the workflows and UX journey.
I mapped how operators actually moved money, where they hesitated, where they left the product to get clarity, and where small friction compounded into slowdowns.
This reframed the redesign around 4 principles:
Principle #1
The dashboard should behave like an operational surface
Principle #2
High-frequency actions should be fast and predictable
Principle #3
Critical information should be scannable in seconds
Principle #4
Standardize components to reduce cognitive load and user error
These decisions followed workflow reality, not visual trends.

As this was not a visual refresh. The goal was to redesign the product around how enterprise teams actually operate day to day under pressure.
Mapping out Multi-regional workflows
Mapping out Multi-regional workflows

The Decisions That Changed the Experience  (The Solution)

Once the friction points and principles to guide the designs were clear, I focused on a few high-impact decisions rather than trying to redesign everything at once.

Key Design Decision - #1

Turn the dashboard into a command center
First, I turned the dashboard into a command center. Instead of spreading critical information across multiple pages, balances, FX rates, liquidity, and recent transactions were surfaced in one place. This allowed operators to understand their financial position at a glance.
Main dashboard
Account widget from the dashboard
Account dropdown from the withdraw modal

Key Design Decision - #2

Reduce transaction friction
Next, I reduced friction in high-frequency transaction flows. By mapping the most common payment journeys, I removed unnecessary steps in on- and off-ramp flows, which shortened completion time in moments where speed mattered most.

Key Design Decision - #3

Standardize tables and forms
I also standardized tables, forms, and status patterns across the platform. This reduced cognitive load and lowered the risk of costly user errors.

Key Design Decision - #4

Design for scanability
Finally, I reworked visual hierarchy to optimize for scanability. In high-pressure financial operations, clarity beats visual novelty every time. These decisions weren’t about making the product look better. They were about making it work better under real operational pressure.

Shipping into a Live Financial System

Every change shipped into a live financial system handling real money. The redesign was tested against real transaction flows and failure states to ensure improvements didn’t compromise safety, compliance, or operational reliability.

I worked closely with engineering to ship safely into production without disrupting live financial operations.

What Changed After Shipping

The impact of the redesign was measurable:
KEY NOTE
Beyond the metrics, leadership described the redesigned platform as a turning point in how confident they felt about scaling enterprise usage.

The product no longer felt like it was holding the business back during growth.
Collins completely turned a complex, fast-growing product into a world-class platform.

The results spoke for themselves, happier clients on our B2B platform, stronger retention, and the confidence to raise capital for our next phase of growth which we did.
David Nandwa, Founder
35%
Faster transaction completion
An decrease in users task completion time during On and Off-ramp transactions from 2 m 40 sec’s → 1m 16 sec’s - 6 months post launch
40%
Rise across enterprise users
And increase in enterprise users satisfaction which lead to more referrals and an uptickin 5% enterprise intake
20%
Increase in client retention
Boost in B2B client retention within six months of launch, the split A/B test out performedthe old build.
Lessons Learned

What This Taught Me

Spending 6 months+ on an enterprise level product like this had its unique moments and lessons that I can only be thankful for.
Enterprise UX is about clarity, not cleverness.
Visual hierarchy directly affects operational speed.
Consistent interaction patterns reduce costly errors
Designing for live financial systems requires restraint and strong tradeoffs
PRESS

African payments platform Honeycoin secures $4.9m funding

By proving that Honeycoin’s infrastructure could scale without compromising usability, the new platform became a cornerstone in securing $4.9M in growth funding from global venture firms and strategic partners like Visa Ventures.
Find more details about the funding below.
Read article ↗
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